Yujarej Somana「SOUTHERN CNX SENSE」|永續時尚之旅

|Category:Clothing design
|Material:Upcyling / Cotton with natural tie dye
|Technique:Mix local wisdom of Karen tribe’s warp ikat and brocade with backstrap loom process
|City, Country:Hod and Omkoi village, Southern of Chiang Mai, Thailand

Yujarej Somana_SUSFUTURE2024 國際永續時尚設計展

/Artist 藝術家/

Yujarej Somana is a designer, design consultant, and the co- founder of various social enterprises such as community based tourism, MICE industry, handicraft and including “Craft de Quarr”, a developer and distributor of hill-tribe products that aims to improve product design and market channels to help generate sustainable income and careers for the hill-tribe communities who make them. She is also the founder-owner of De Quarr a Chiang Mai-based brand that is an example of how traditional culture can be woven into popular products. DeQuarr – Crafting Community stands out for its designs and for its production process that involves hill-tribe craftspeople as producers. Yujarej— also known as Khun Zilver—graduated from the Faculty of Fine Arts, Chiang Mai University. she won an award for her social entrepreneurship and her works have been featured in Chiang Mai Design Week and other events and exhibitions in Thailand.  

Yujarej Somana 是一位設計師、設計顧問,也是各種社會企業的共同創始人,包括社區旅遊、MICE行業、手工藝品等,其中包括「Craft de Quarr」,一家開發和分銷山地部落產品的企業,旨在改善產品設計和市場渠道,幫助山地部落社區實現可持續收入和職業生涯。她還是De Quarr的創始人和所有者,這是一個總部設在清邁的品牌,是將傳統文化融入流行產品的典範。DeQuarr - Crafting Community以其設計和將山地部落工匠納入生產過程而脫穎而出。Yujarej,也被稱為Khun Zilver,畢業於清邁大學美術學院。她因社會企業家精神而獲獎,她的作品曾在清邁設計週和泰國的其他活動和展覽中展出。

Perspectives on Tradition and Future, Sustainability and Fashion, and Life.

This design we even being positive social impact that we believe given a chance and support sustainable living for our future, with our idea of uplifting local communities’ well-being through heart-made crafts that collaborate with local artists and communities to creating unique sustainable products or eco -friendly and inheriting the local wisdoms based on culture heritage. In the process of a human- centric to contribute artisan ideas and share individual and technique know how to their peers parallel with local wisdom preserve as well as customer has ensure sustainable consumption and production patterns.  


Yujarej Somana_SUSFUTURE2024 國際永續時尚設計展

The Concept and Description of the Work

Local + Craft + Design, core concept to mix local and modernization created from motif of Karen tribe in Southern Chiangmai, Thailand, “Warp Ikat and Brocade”, traditional motif 
to contemporary style for approach crossing culture shift to enhancing multicultural.