Ifrah Mirza「WHITE WINGS」|永續時尚之旅

|Category:Clothing design
|Material:Denim selvedge waste and denim
|Technique:Laser and eflow technology
|City, Country:Karachi / Pakistan

Ifrah Mirza_SUSFUTURE2024 國際永續時尚設計展

/Artist 藝術家/

Clothes are more than fashion to me; they hold life stories. Witnessing them fade sparked a mission to safeguard and share them. My artistic soul craves fusion of fashion and heritage and to understand the business behind beauty. I curate second-hand clothing, blending past trends with contemporary values that resonate with this generation: sustainability, authenticity, and a connection to something bigger than fleeting trends. I deliver training programmes to upskill teams, laying a foundation for my commitment to protecting diverse traditions. I bridge fashion and heritage, ensuring these stories become brighter, and our planet stays green along the way.


Perspectives on Tradition and Future, Sustainability and Fashion, and Life.

I believe fashion shouldn't cost the Earth! We can honor tradition and sustainable practices by giving clothes a second chance, waste materials a chance, rocking new styles with safer technologies and saving water and landfills. It's about being fashionable while respecting tradition and protecting our planet for future generations. Let's make a more conscious relationship with fashion, one that benefit our lives, and the planet we call home!


Ifrah Mirza_SUSFUTURE2024 國際永續時尚設計展

The Concept and Description of the Work

I imagined a fresh future for fashion, where traditional denim gets a cool makeover! Inspired by "White Wings" a symbol of Earth's purity and beauty that should be preserved. The top is created with the selvedges waste. The closed high neckline, a nod to traditional styles represents protection and gives a sense of security. The feel of the top evokes gentleness and affection of wings. The laser bottom's texture was influenced by the fluidity and movement that wings convey. They were washed without bleach and stone with zero water discharge. The pattern and repetition found on the wings are represented by the inverse darts in the front pockets, and the garment's shade flow reflects the wings' colors. The nano-based softener is applied through eflow to complete the look. This circular design, utilizing innovative technology, reusing and reducing waste embodies the future of traditional denim and sustainable fashion.